Health & Fitness
The Challenge & Objective
Cryotherapy Sheffield is the number 1 cryotherapy clinic in the United Kingdom, where the UK’s famous sports athletes get muscles treated to get ready for the new season. Cryotherapy Sheffield relied on traditional marketing flyers, in-person events, and word of mouth marketing. But because of the industry change, Cryotherapy Sheffield began to see the devaluation in their revenue.
That’s when they reached out to J Daley Media to develop an integrated inbound marketing campaign in order to drive brand awareness, generate leads, and improve their overall revenue in the changing market.
How J Daley Helped
J Daley Media and Cryotherapy Sheffield worked together to develop an inbound marketing strategy through lead nurturing campaigns and a redesigned landing page of their website. Retargeting ads were created to help with the conversion rate and also to promote lead nurturing campaigns. We used Facebook ads to drive more traffic to the website and to increase lead generation.
Later email campaigns were also implemented to further nurture qualified leads and turn them over to the sales team. We distributed content to each individual at each stage of the buyers’ journey (awareness, consideration and decision making).
In this campaign consistent creation of content helped us attract, convert and nurture leads
After successfully launching the inbound marketing strategy for Cryotherapy Sheffield, the company saw the following results.
Cryotherapy managed to generate 140 leads every month.
Direct own relationships with buyers
35% Increase in Visitors
20% Increase in Revenue
Nathan, the owner, could now focus 100% on his craft without having to stress about doing digital marketing to get new leads.
The Challenge & Objective
J Daley was approached by the founder of colorcaly.com, Juliette, to develop a tailored social media marketing strategy for their business. Colorcaly is an online indigenous fashion brand that sells accessories from indigenous tribes of Mexico and Colombia. The main challenge Juliette had was that she promoted her accessories online, on her Instagram and Facebook pages, and through word of mouth, but did not get consistent sales. The main objectives were to reach new visitors from several countries around the globe, drive traffic to the website via social media marketing, and increase sales of the products listed on the webshop.
How J Daley helped
J Daley followed the 3 step work checklists and worked collaboratively with Colorcaly. Since it was a beauty brand, J Daley leveraged Facebook and Instagram ads to drive potential consumers to the retailer locator page or the landing page to make a purchase. J Daley encouraged new visitors to follow the brand as well as tag their friends in the comments of their social media posts. To generate extra buzz, we also partnered with 2 fashion influencers to promote Colorcaly on their Instagram page.
Colorcaly generated the following results for the campaign launched:
24% increase in Revenue
28% Increase in Facebook Engagement
34% increase in Instagram Engagement